Gold Standard (noun):

A monetary standard under which the basic unit of currency is defined by a stated quantity of gold.

Price of an ounce of gold $794.00.

Amount of money holiday shoppers estimate they will spend this year – between $800.00 and $1,000.00 per shopper.


Boy and Goat


Goat Standard (noun):

A standard whereby the cost of a goat for a needy child in Rwanda is held in comparison to the cost of holiday spending.

Price of one goat – $25.00.

Giving a child a goat is giving a child the opportunity to empower themselves and their families, fertilize crops and gardens, and to create sustainable businesses for child-headed cooperatives.


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